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Evidence Guide: SIFXMPR004 - Liaise with the media

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIFXMPR004 - Liaise with the media

What evidence can you provide to prove your understanding of each of the following citeria?

Prepare for media liaison.

  1. Establish purpose for contacting and liaising with the media.
  2. Determine aims and desired outcomes of media liaison.
  3. Identify limitations on information to be provided to the media.
  4. Select appropriate media outlets to liaise with according to purpose for liaison and aims and desired outcomes.
  5. Select appropriate personnel for contact within chosen media outlets.
  6. Contact selected media personnel.
Establish purpose for contacting and liaising with the media.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine aims and desired outcomes of media liaison.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify limitations on information to be provided to the media.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select appropriate media outlets to liaise with according to purpose for liaison and aims and desired outcomes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select appropriate personnel for contact within chosen media outlets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Contact selected media personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide information to the media.

  1. Determine needs of each media outlet and balance against workplace limitations.
  2. Prepare information according to media outlet’s information needs.
  3. Supply prepared information to media personnel.
  4. Establish and maintain ongoing relationships with media personnel.
  5. Record and maintain information provided to media.
Determine needs of each media outlet and balance against workplace limitations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare information according to media outlet’s information needs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Supply prepared information to media personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish and maintain ongoing relationships with media personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Record and maintain information provided to media.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare for media liaison.

  1. Establish purpose for contacting and liaising with the media.
  2. Determine aims and desired outcomes of media liaison.
  3. Identify limitations on information to be provided to the media.
  4. Select appropriate media outlets to liaise with according to purpose for liaison and aims and desired outcomes.
  5. Select appropriate personnel for contact within chosen media outlets.
  6. Contact selected media personnel.
Establish purpose for contacting and liaising with the media.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine aims and desired outcomes of media liaison.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify limitations on information to be provided to the media.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select appropriate media outlets to liaise with according to purpose for liaison and aims and desired outcomes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select appropriate personnel for contact within chosen media outlets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Contact selected media personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide information to the media.

  1. Determine needs of each media outlet and balance against workplace limitations.
  2. Prepare information according to media outlet’s information needs.
  3. Supply prepared information to media personnel.
  4. Establish and maintain ongoing relationships with media personnel.
  5. Record and maintain information provided to media.
Determine needs of each media outlet and balance against workplace limitations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare information according to media outlet’s information needs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Supply prepared information to media personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish and maintain ongoing relationships with media personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Record and maintain information provided to media.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the range of conditions statement.

1. Prepare for media liaison.

1.1 Establish purpose for contacting and liaising with the media.

1.2 Determine aims and desired outcomes of media liaison.

1.3 Identify limitations on information to be provided to the media.

1.4 Select appropriate media outlets to liaise with according to purpose for liaison and aims and desired outcomes.

1.5 Select appropriate personnel for contact within chosen media outlets.

1.6 Contact selected media personnel.

2. Provide information to the media.

2.1 Determine needs of each media outlet and balance against workplace limitations.

2.2 Prepare information according to media outlet’s information needs.

2.3 Supply prepared information to media personnel.

2.4 Establish and maintain ongoing relationships with media personnel.

2.5 Record and maintain information provided to media.

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the range of conditions statement.

1. Prepare for media liaison.

1.1 Establish purpose for contacting and liaising with the media.

1.2 Determine aims and desired outcomes of media liaison.

1.3 Identify limitations on information to be provided to the media.

1.4 Select appropriate media outlets to liaise with according to purpose for liaison and aims and desired outcomes.

1.5 Select appropriate personnel for contact within chosen media outlets.

1.6 Contact selected media personnel.

2. Provide information to the media.

2.1 Determine needs of each media outlet and balance against workplace limitations.

2.2 Prepare information according to media outlet’s information needs.

2.3 Supply prepared information to media personnel.

2.4 Establish and maintain ongoing relationships with media personnel.

2.5 Record and maintain information provided to media.

Evidence of the ability to:

select appropriate media outlets and personnel according to the purpose for liaison, aims and desired outcomes and to develop a successful ongoing relationship with media personnel

prepare and present information in a format to suit the requirements of the media outlet.

Evidence of performance of two or more media liaisons is required to demonstrate consistency of performance and ability to respond to different situations.

Demonstrated knowledge of:

purposes for media in the funeral industry, including:

public relations

placement of public notices

coverage of public or celebrity funeral

public relations principles, including:

types of media, including print, television and radio

role of the media in disseminating information

requirements of different media outlets regarding presentation of information, deadlines, amenities, briefing areas and media liaison personnel requirements, and bilingual personnel and information

social, religious and cultural differences and traditions in relation to public notices for funeral coverage

workplace policies and procedures relating to media liaison

federal, state or territory legislation relating to privacy and consumer protection.